May 20th, 2012
School public relations professionals across the state were honored on Jan. 27 for the products of their craft during the North Carolina School Public Relations Association’s annual Blue Ribbon Awards for Effective Communications celebration at the Hilton Garden Inn in Durham. Twenty-five school districts totaled 83 awards in 11 categories.
Included in the list of winners is Angela Noblitt, Director of Community-School Relations, for the Elizabeth City-Pasquotank Public School System. Elizabeth City-Pasquotank Schools received a Blue Ribbon award in the handbook category for design, content and versatility of a handbook publication.
NCSPRA President Michael Yarbrough, Communications Specialist with the Department of Public Instruction Communications Division, said the work of the award winners rivaled the best work of public relations practitioners in any field. “The work of these colleagues was judged to be superior and a credit to the practice of school public relations,” Yarbrough said. “This roster of excellence is tangible evidence that NCSPRA’s public relations professionals are among the nation’s finest.”
Award categories included annual reports, calendars, electronic media, writing, Internet website, marketing, newsletters/ newspapers, special purpose publications, identity/imaging packages, handbooks and photography. Entries were judged by the Georgia School Public Relations Association.
Featured speaker at the celebration was Dr. Ed Dunlap, Executive Director of the North Carolina School Boards Association, who delivered a message about the importance of school public information officers and the direct impact they have on public education. NCSPRA’s mission is to build support for public education through well-planned and responsible public relations.
Schools name Teachers
of the Year for 2012-13
School-level Teachers of the Year for 2012-13 were recently announced Each winner will be recognized by the district at the Elizabeth City Area Chamber of Commerce Teacher of the Year Awards Presentation on May 2. The District Teacher of the Year will be announced publicly at the event.
The honorees are:
• Central Elementary: Simona White;
• Elizabeth City Middle: Dollie Liverman;
• H.L. Trigg: Elizabeth Reid;
• J.C. Sawyer Elementary: Latitia Figgs;
• Northeastern High: Jennifer Glass;
• Northside Elementary: Jessica Prayer;
• P.W. Moore Elementary: Kelly Cowell;
• Pasquotank Elementary: Marquita Morris;
• Pasquotank County High: Donna Gregory;
• River Road Middle: Dyann Stephens;
• Sheep-Harney Elementary: Kirsten VanOrden;
• Weeksville Elementary: Melanie Carter.
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May 20th, 2012
Eddie and Dave together again. / Rex Features photo
***UPDATE: Van Halen just issued a video Sunday morning coyly titled “Public Relations,” which addresses the rumors of infighting and reasons for their tour cancellations. The clip was filmed “in the woods just north of Minneapolis” on Saturday morning, according to David Lee Roth, who’s shown with one of his dogs looking like he’s about to chop down a tree. He says “the band is getting along famously, better than we have in quite some time.” He points to live footage from the shows for proof. Last night’s show smiley, pally show certainly supported those claims, unless you believe Dave and Eddie are secretly great actors.
The reason for calling off so many dates, Roth claims, was because of “unnecessary roughness.” He says, “We bit off way more than we can chew based on scheduling,” and he adds that they want to avoid it turning into the “robot zombie tour.” He promises the tour will continue later. See the clip below and let us know what you think: Do you buy it?
The full review of Saturday’s two-hour performance is now online here. Aside from the four songs off the new album, nearly all of the songs heard at Xcel Energy Center on Saturday were also in Van Halen’s set list at Target Center in 2007. And I don’t think too many fans were dying to hear “Women in Love” (off of “Van Halen II”). The inclusion of “And the Cradle Will Rock” was a pleasant surprise, given that it doesn’t appear to have been played on any other dates on the current tour.
Here’s Saturday’s entire song list:
Unchained / Runnin’ With the Devil / She’s the Woman / Romeo Delight / Tattoo / Everybody Wants Some / Somebody Get Me a Doctor / China Town / Hear About It Later / Oh, Pretty Woman / Alex’s drum solo / You Really Got Me / The Trouble with Never / And the Cradle Will Rock / Dance the Night Away / I’ll Wait / Hot for Teacher / Women In Love / Beautiful Girls / Ice Cream Man / Panama / Eddie’s guitar solo / Ain’t Talkin’ ‘Bout Love ENCORE: Jump
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May 18th, 2012
Credit to the owner of the video i used. @IUMastersinPR Indiana University Master’s in Public Relations in Indianapolis professors Bob Dittmer and Julie Vincent, both APRs, address the definition of PR, the types of jobs PR professionals can do, stereotypes of PR, and other PR-related subjects. This video is our Final Requirement in Public Relations II under Mr. Darwin Lim Arnedo.
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May 18th, 2012
HONOLULU (HawaiiNewsNow) -
There is a push at the Honolulu City Council to cut the number of public relations employees for the rail project, saying it’s a waste of taxpayer money. But the Honolulu Authority for Rapid Transportation says they’re necessary to meet federal guidelines and keep the community informed.
At prior rail events there have been more public relations people than reporters. It’s that type of redundancy that makes Councilmember Tulsi Gabbard want to cut the HART PR staff from five down to two.
HART has two Information Specialist III’s that each make $82,128 a year and two more Information Specialist II’s that each earn $75,920 plus a secretary who makes $46,176. That’s a total of more than $362,000 a year in salaries.
There is also a multimedia administrator who updates the HART website who makes $82,000.
HART spends more than $2 million on public involvement efforts and $387,000 for public outreach efforts, according to a letter sent to the City Council.
That’s not including work by contractors. The chief public information officer is paid by InfraConsult but works out of the Hart office and has a city email address.
Parsons Brinckerhoff, rail’s main contractor, has its own a public involvement team. They didn’t return our calls but their voicemail lists four people.
Add to that Kiewit Infrastructure, the main rail construction company, currently has two in house public information workers and is hiring a third in June. Kiewit also contracts Stryker, Weiner & Yokota, a separate public relations firm, to help.
“It’s sizeable and this is something I’m extremely concerned about and working on is the redundancy and the overlap in services throughout Hart, throughout their various contractors and throughout their subcontractors,” said Gabbard.
There are various subcontractors like the Yes 2 Rail blog by Doug Carlson. He is a communications specialist, paid by Parsons Brinckerhoff to write the bias blog to promote rail. He has worked for PB the past four and a half years and delivered dozens of speeches to Rotary clubs and answered questions at community meetings.
“I’m a consultant to rail’s principal contractor and am paid specifically to help advance the project, to include responding to opponents’ misinformation on rail,” wrote Carlson on his blog website.
“Plus they pay people to go to the neighborhood boards,” said Ann Kobayashi, Honolulu City Councilmember. “We have people with contracts to go to the neighborhood board meetings to answer questions about rail so there is all of that too.”
Then there are the television commercials and campaigns from independent groups like the Pacific Resource Partnership which has contracted its own team of people to advocate for the rail.
“So why not join together and have the other guys pay for all of this,” said Kobayashi, suggesting a public/private partnership to save taxpayer money.
In response rail public information officer Scott Ishikawa wrote:
“HART’s public involvement work is a requirement of any federally funded project to encourage public participation during all stages of the rail project.
“This includes providing project information through daily media inquiries, production of informational materials, maintaining the project website and conducting and attending public meetings among other activities.
“We work with community groups, residents and businesses along the rail route to ensure they are informed about construction activities and to respond to their questions and concerns.
“In addition to 5 HART employees, there are a total of 4 public information staff members from Parsons Brinckerhoff and InfraConsult,” concluded the statement.
“I’m interested to see exactly what those federal requirements are. I have not seen those yet to date,” said Gabbard. “My response to that generally would be yes it’s important to keep the public informed, but you don’t need a bloated bureaucracy to do that.”
Ishikawa cited the nine full time public information employees for HART, InfraConsult and Parsons Brinckerhoff but that doesn’t include subcontractors or part time employees. The HART public relations team is working on getting that number.
Copyright 2012 Hawaii News Now. All rights reserved.
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May 18th, 2012
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SALISBURY — A public relations and marketing firm is offering a $20,000 grant to one Lower Shore nonprofit organization.
The firm, a.s.a.p.r. Creative Suite, is holding a contest in which non-profit organizations from Somerset, Wicomico and Worcester counties can compete for the grant, which is a marketing package called “A Suite Deal.”
The package includes a formal written marketing plan, public relations and crisis communications tools, website development or renovation, print collateral, photography and other features, a.s.a.p.r. Creative Suite President Robbie Raffish said.
The purpose of the contest and grant is to help a smaller non-profit organization get marketing assistance and some “big-city thinking,” she said.
“This is a unique way to bring us together as a team to help somebody at a different level,” Raffish said.
The a.s.a.p.r. Creative Suite is hosting an information session about the contest and grant Monday, at the Community Foundation of the Eastern Shore building in Salisbury at 10 a.m.
Any registered nonprofit organization in the three counties can participate. More than a dozen organizations already registered, Raffish said, and there are still spots open.
Some of the components of the contest includes applying for the grant, a points system, a public-voting mechanism and evaluation by a blue-ribbon panel. More details about contest components will be discussed at the meeting.
CFES President Spicer Bell said his foundation and a.s.a.p.r have an ongoing relationship, which includes sharing non-profit organization information and having professional development programs year round. He said the contest is a creative idea and that it will have a ripple effect in the non-profit community.
“Anytime we can get businesses reaching out to the non-profit community, we’re all for it,” he said.
One of the competitors in the contest is the Lower Eastern Shore Heritage Area Council.
The organization is a non-profit that focuses on preserving and increasing heritage tourism in the Lower Shore, LESHAC Project Manager Lisa Ludwig said. Examples of LESHAC’s contributions to heritage tourism include its sponsorship of the bill that made Smith Island cake the state desert, in addition to setting up information kiosks along the Blue Crab Byway.
LESHAC receives funding through grants and donations, she said, and that makes it difficult for the organization to fund projects sometimes. Ludwig said she hopes LESHAC wins the contest so they can receive marketing money to increase promotion.
“The more ways we can find what we can do to promote to the public, the better,” Ludwig said.
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May 16th, 2012
NEW YORK, May 16, 2012 /PRNewswire/ – Ogilvy Public Relations has launched a new global behavior change practice, OgilvyEngage, to help companies motivate and assist consumers and other stakeholders to adopt socially-beneficial behaviors that are good for individuals, good for society, and good for business.
“Businesses frequently seek to drive awareness of important social issues. But more can be done. What’s needed is to move people beyond awareness toward actions that matter which is where behavior change can play a role,” said Christopher Graves, CEO of Ogilvy Public Relations.
According to Miles Young, Global CEO of Ogilvy & Mather, companies want to make lasting, meaningful impacts, but they’re also keenly aware of the need for direct, positive impacts on business performance. “We believe ours is a business solution that sets them—and us—apart,” Young noted.
OgilvyEngage is built on Ogilvy Public Relations’ nearly 30-year legacy of social marketing, a proven discipline that applies marketing principles and techniques to prompt and support behaviors that benefit society as well as the individual.
Graves noted that changing the components of personal behavior, such as attitudes, motivations, or abilities, can prompt people to take medications regularly, encourage the routine purchase of healthier food products, motivate home safety preparedness, increase financial responsibility, and more.
“A company can deepen its relationship with its customers by supporting them in such actions as managing their healthcare, developing better nutrition habits, and protecting their homes and their assets. It’s good for the customer and society and that makes it good for the business. We think there is a lot of power in that equation,” Graves said.
OgilvyEngage uses science-based behavior change models and theories to craft award-winning public health and safety campaigns to get people to buckle up, get screened for colon cancer, purchase flood insurance and more.
Tom Beall, who heads Ogilvy’s global social marketing capability, said that while some think that influencing public behavior movements to support socially desirable outcomes is the distinct purview of governments or nonprofits, changes to the economy and to society are mandating new approaches. “Adding behavior change leadership from the private sector to that of government and public interest organizations will create a multi-faceted approach with exponential benefits,” he noted.
OgilvyEngage will help clients assess behavior change opportunities, better understand the motivations of their consumer audiences, and design results-oriented messages, strategies and programs. It will offer clients access to the agency’s proprietary Dynamics of Change model, a tool designed to define the types of change a company should invest in to bring about maximized outcomes for its business, individuals, and society—and the processes for implementing change programs.
In concert with the launch of OgilvyEngage, the agency has released the latest in its thought-provoking Red Papers™ series. From Cause to Change: The business of behavior discusses how companies can reap meaningful and measureable business performance and return on investment from socially-beneficial behavior change programs.
OgilvyEngage will be led by Bess Bezirgan, senior vice president at Ogilvy Public Relations, who joined Ogilvy in September to develop the new offer. Bezirgan is a veteran specialist in corporate communications, sustainability, and corporate responsibility. Throughout her career, she has worked with influential global brands including Tetra Pak, Aveda, Alcoa, and the Dow Chemical Company on social engagement initiatives. Her private sector experience is complemented by work in the public sector—for elected officials in the U.S. Congress, advocacy organizations, several government agencies, and for the Government of the Cayman Islands.
Ogilvy Public Relation’s social marketing expertise has helped clients build agenda-setting initiatives such as the National Heart, Lung, and Blood Institute’s women’s heart health campaign, The Heart Truth®; the Centers for Disease Control and Prevention’s Screen for Life: National Colorectal Cancer Action Campaign; and the Federal Emergency Management Agency’s FloodSmart flood insurance promotion program.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Creme de la Creme) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (WPPGY), one of the world’s largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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May 16th, 2012
PORTLAND, ME–(Marketwire -05/16/12)-
Kemp Goldberg Partners, a nationally recognized advertising, public relations and interactive agency, today announced Yale Cordage, a custom and specialty rope manufacturer located in Saco, Maine, as a new client. The Portland-based agency will conduct a comprehensive brand review and develop a communications strategy to address their marketing needs within their target industries.
“Kemp Goldberg Partners’ history of success and broad experience elevating brands demonstrate a unique ability to create value for our company,” said Yale Cordage Vice President Bill Putnam. “Yale Cordage is at a pivotal point in our growth strategy and we believe Kemp Goldberg is the best partner to help us promote our products and expertise, and increase our market share in new and interesting ways.”
Yale Cordage first introduced synthetic fiber into commercial fishing in 1950, and continues to design and manufacture custom, application-specific ropes of the highest quality, winchlines, stringing lines and blocklines for utilities; fiber optic pulling lines for telephone construction; bull ropes and climbing lines for arborists; safety lanyards and lifting slings for industrial applications; ropes for marine applications — from hawsers for mooring commercial tankers to halyards for sailing dinghies.
Yale continuously develops unique custom and modified machinery to maintain its advantage in processing fibers to their fullest potential. This allows them to design and manufacture custom and specialty rope for specialty applications such as oceanographic arrays and faired electromechanical cables.
“Yale Cordage is a leading innovator in its field and we couldn’t be more thrilled to be working with them,” said Pamela Boudreau-Kemp, principal, Kemp Goldberg Partners. “We’re honored to be selected as Yale Cordage’s agency and we believe their confidence in us is a testament to the diversity and scope of our agency’s capabilities.”
Follow Kemp Goldberg Partners on Twitter at http://Twitter.com/KempGoldberg and on Facebook at http://Facebook.com/KempGoldberg.
About Kemp Goldberg Partners
Headquartered in Portland, Maine, and with an office in Washington, D.C., Kemp Goldberg Partners is a nationally recognized advertising, public relations, public affairs and interactive agency that helps its clients build and maintain business momentum. The talented people at Kemp Goldberg Partners work hard to connect clients with their markets and help brands find their voice. For more information on how Kemp Goldberg Partners can help you connect, please visit http://KempGoldberg.com.
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May 14th, 2012
Creative Edge Public Relations, LLC is the #1 Public Relations company in the country. With the ability to turn your average event into a Epic moment. Services provided include; Strategic Planning Media Relations and Training National and Local Product Launches Talent and Artist Management Event Development and Execution Grant Writing and Nonprofit Development Image Development Television, Film and Video Placement Branding Specialist Fashion Show Production and much more. Contact Theodore Palmer today.
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May 14th, 2012
05/14/2012
The ARRL is now accepting nominations for the 2012 Philip J. McGan Memorial Silver Antenna Award. This annual honor goes to a radio amateur who has demonstrated success in Amateur Radio public relations and best exemplifies volunteer spirit of the award’s namesake, Phil McGan, WA2MBQ (SK). As the first chairman of the ARRL Public Relations Committee, McGan helped to reinvigorate the League’s commitment to public relations. Nominations are due at ARRL Headquarters by May 25, 2012.
“Throughout the year, ARRL Public Information Coordinators (PICs), Public Information Officers (PIOs) and other public relations volunteers strive to keep Amateur Radio visible in their communities,” explained ARRL Media and Public Relations Manager Allen Pitts, W1AGP. “They do this by publicizing special events, writing press releases and maintaining good relations with local news media. Their efforts benefit us all. Nominating someone — and recognizing his or her public relations achievements — is “the perfect way to say ‘thank you’ for promoting Amateur Radio.”
The McGan Award honors achievement in public relations. Pitts pointed out the distinction between public relations — essentially getting Amateur Radio’s message to the public — and public service, which is Amateur Radio activity on behalf of the public, such as supporting emergency communication. “If you’re considering nominating someone in your area for the McGan Award, please ask yourself if your candidate’s work fits the public relations definition,” he said.
The McGan Award recognizes those Public Relations activities that include efforts specifically directed at bringing Amateur Radio to the public’s attention (and most often to the news media’s) in a positive light. These may include traditional methods such as news releases, or less-traditional methods such as hosting a radio show or being an active public speaker.
Unfortunately, McGan never got to see how well his own PR efforts paid off. In his honor, his friends in the New Hampshire Amateur Radio Association joined with the ARRL Board of Directors to pay a lasting tribute to the important contributions he made on behalf of Amateur Radio by establishing this annual award. A committee of volunteers knowledgeable about Amateur Radio public relations will pick the winner, subject to approval by the ARRL Board of Directors. All McGan Award nominees must be a full ARRL member — not a group — in good standing and may not be regularly compensated for public relations work involving Amateur Radio, including payment for articles. Nominees may not be a current officer, director, vice director or paid staff member, or a member of the current selection committee.
Nominations must be received at ARRL Headquarters by 5 PM Eastern Time on May 25, 2012. The committee will not consider nominations that arrive after the deadline or without an entry form. Complete details — including an official nomination form, eligibility requirements and instructions on how to nominate someone — are available on the ARRL website. Completed entry forms and supporting materials should be mailed to Philip J. McGan Memorial Silver Antenna Award, c/o Allen Pitts, W1AGP, ARRL, 225 Main St, Newington, CT 06111.
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May 14th, 2012
HALIFAX, May 14, 2012 /CNW/ – Atlantic Canadian public relations and
communications practitioners gathered at the Westin Nova Scotian on
Thursday, May 10 to celebrate excellence in public relations at the
annual Gemstone Awards presented by Frischkorn Audiovisual and Egg
Films.
The evening was hosted by Nancy Regan, Halifax’s familiar television
host, actor and writer. Five Gemstone awards were presented.
“CPRS NS is honoured to showcase excellence in the field of public
relations and communications within Atlantic Canada,” says Nadia Hinds,
CPRS NS President. “We recognize the important role that communications
plays in shaping and developing the region.”
Amethyst and Jasper Gemstone Award recipients included:
-
An Amethyst Merit Award to Dalhousie University for the submission,
Dalhousie University – Smoke Free Campus
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An Amethyst Merit Award to Nalcor Energy for the submission, Social
Media for Nalcor
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An Amethyst Gemstone Award to MT&L Public Relations Limited for the
submission, Expanding understanding about expanding aquaculture: Cooke
Aquaculture in Nova Scotia
-
A Jasper Merit Award to the Canadian National Institute for the Blind
for the submission, CNIB 1000 Challenge
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A Jasper Merit Award to MT&L Public Relations for the submission,
Celebrating the opening of the region’s largest wind farm – Shear Wind
2011
Each year CPRS NS awards a $1,000 scholarship to a deserving public
relations student in Nova Scotia. The scholarship seeks to recognize
and support outstanding achievement by public relations students, based
on their academic record, volunteer, professional achievements and
based on their ability to articulate why they have chosen to pursue
public relations as a career.
The 2012 student scholarship was awarded to Travis Price, an
anti-bullying advocate who started Pink Shirt Day along with a friend
at Central Kings Rural High in the Annapolis Valley. Price views public
relations as an integral resource for advocacy around issues impacting
kids.
Sponsors of the 2012 Gemstone Awards include, Egg Films, Frischkorn
Audiovisual, Communications Nova Scotia, Atlantic Business Magazine,
Canada News Wire, MT&L Public Relations Limited, LimeLight Group,
Halifax Stanfield International Airport, Royal Bank of Canada, Cape
Consulting Group, Snap Halifax, The Westin Nova Scotia, Simple Touch
Event Decor Inc. and Advocate Printing.
For more information about CPRS NS or the Gemstone Awards please visit, www.cprsns.com
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